Public Relations Manager
California College of the Arts
Oakland, CA

Public Relations Manager

California College of the Arts

California College of the Arts has a 110-year history of fostering trailblazing, socially-conscious artists and creative professionals. Based in San Francisco, a world capital of culture, technology, and the arts, we’re proud of what we do, who we are, and where we’re going. To continue the school’s 100 year old legacy—and make the world a better and more beautiful place – we’re expanding our marketing and communications team. That’s where you come in. 

The Public Relations Manager supports the Senior Communications Manager in building awareness of CCA’s mission and values through the promotion of the College’s major events, initiatives, and stories. With the support of the Senior Communications Manager, the Public Relations Manager is responsible for cultivating story ideas and developing campaign timelines; developing press materials and media lists; managing media relations and research; promoting content on the College’s newsletter and website; and acting as liaison to academic and programmatic leadership as well as to the College’s national media consultant. The position actively provides input with regard to overarching Marketing and Communications cross-channel strategy. In addition, the Public Relations manager assists the Sr. Communications Manager in the development of announcements to the internal CCA community.

This is a long-term temporary position.

MAIN RESPONSIBILITIES: 

• Generate materials to support communications and media relations including press releases, institutional backgrounders, leadership bios, project and initiative descriptions and other editorial collateral; work closely with the Sr. Communications Manager to update institutional language on the website, in boilerplate copy, etc.

• Spearhead local media outreach and support our Media Consultant in national media outreach campaigns

• Cultivate relationships with key journalists and digital influencers; maintain and build the College’s contact lists

• Actively coordinate with the College’s Deans and academic and programmatic leadership to cultivate and build a story inventory that supports the College’s mission and goals; promote key stories through media relations and the development of news stories for the College’s website

• Cultivate and promote CCA faculty and leadership as subject matter experts in their respected fields; come up with creative solutions to make this easily accessible to the media and public

• Work closely with the Community Manager to develop social media content to support major news stories and campus announcements

• Develop content strategy for and distribute the College’s monthly e-newsletter

• Scan media coverage and post select coverage to the college website; develop and send quarterly media reports to key stakeholders

• Assist the Sr. Communications Manager in the development of general campus announcements and crisis / emergent issues announcements through email and through the College’s internal-facing website the Portal.

MINIMUM QUALIFICIATIONS:

• B.A./B.S.

• 4-5 years of communications/public relations experience, preferably in the arts, architectural design, or another cultural organization

• Excellent writing and editing skills  

• Energetic, resourceful, creative and demonstrates initiative in seeking new kinds of opportunities to raise awareness about the College’s event and initiatives

• Outstanding interpersonal skills; highly professional in in-person, verbal communication, and email communication

• Ability to work and collaborate with peers on multi-pronged campaigns

• Experience developing and managing editorial calendars and meeting project goals

• Media contacts in the art, design, and San Francisco Bay Area communities are a plus!

• Experience working with digital influencers in the art, design, or San Francisco Bay Area communities also a plus!

Location

San Francisco 

Additional Locations

Application Instructions

Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF.  If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.

Application Deadline

For staff positions, screening begins immediately and continues until the position is filled. 

EEO Statement

As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.

We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability. 

California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity. 

Questions?

Please address any questions to hr@cca.edu.

For full application instructions and position description, visit http://apptrkr.com/1152283

Deadline: 12-31-2018